Skip to content 
Search engine Results Page (SERP)
Search Engine Results page or also known as SERP is a page that search engine shows after a user submits a search. As well as organic search results, SERP normally includes pay-per-click (PPC) ads. As well as AI overviews.
Ranking
Ranking on SERP can be very difficult and competitive since users are more likely to click on the results that show first at the top of the page. Close to all the traffic that is generated from that search result goes to the websites that rank on the first page.
What exactly is a search engine results page (SERP)?
Search engine results page (SERP) is a page that you see after you have searched for your query into Google, Bing or other search engines. It’s the page that shows the results of what you have typed in. Google is the most popular one, but every other search engine has a different SERP design.
3 different types of search queries for SERP
There are 3 types of categories that when you type your search query in it will fall into 1 of 3 categories.
1. Navigational queries
Navigational queries happen when someone is looking for a website but doesn’t type the full URL. Unless the user is specifically searching for your website it can be difficult to reach the first page of these results. Take advantage of this, could investigate buying ads for keywords you want to rank for on the SERP.
2. Informational queries
Informational queries are there for when someone wants to learn something. So, like looking up facts or asking questions. This is why it’s important to make content around a specific topic to be relevant and cater to your target audience.
Multimedia content to your site can be an effective way to gain traffic form informational queries like:
- How to video
- Downloadable guide
- Instructional blog post
- Sharable infographic
3. Transactional queries
Transactional queries are for when the searcher is thinking about buying something, like a particular product or something from a broad category. These have the most revenue potential. This means that the bids for pay-per-click tends to be a lot higher for the keywords.
Paid ads are they good for SERP?
Google places paid ads at the top of the search engine results page (SERP). There are multiple businesses that are wanting the same search keyword, but Google must decide which ads land on the first page of the results. To make the choice, google consider, the bid amount, the quality of the website you are promoting, the quality of the ad that people will see on the search results page and the relevance of the search. If you are the better option, then google will pick you to appear first on the page. So, this kind of makes you think that it is an option but probably won’t be the cheapest.
Organic Listings
Organic listings get their place on the search results page through search engine optimization (SEO). These are a bunch of techniques that you can use to help your website rank higher on the SERP. In today’s day and age SERP is more visually varied then it was in the early stages. Searches can include return images, shopping suggestions, tweets and information cards.
Each feature generally fits into one of these categories:
- Knowledge graph features: appear in a box or panel on the SERP
- Ritch snippets: extra visuals to a result, like photos in a search result
- Paid results: bidding on keywords, will include a label at the top to specify that it is an ad.
- Universal results: special results that appear with organic results.
Overall
The more you learn about SERP, the better you can plan out and strategize your content and website design. Staying up to date with trending topics in your selected category and keeping an eye on keywords will improve your SERP. Keeping your page relevant for the SERP to keep putting your site at the top. At Webfast we make sure to take into consideration the SERP and SEO as these are big parts of creating a successful website. we have all the tools and knowledge to help you. Feel free to explore our website and get in contact with us today to speak about your needs.
