Google & Meta Ads
Paid campaigns
built to convert.
We plan, build and manage Google, Facebook and Instagram campaigns around your goals—including setup, tracking, optimisation and reporting, while your business keeps account access and sees the actual platform spend.
Trusted by ambitious brands
Selected clients we have worked withWhy advertise with Webfast.
Campaigns connected
to the full journey.
Good ads need more than a platform login. We connect targeting, creative, landing pages and measurement so each campaign has a clear job.
Goal-first planning
Every campaign starts with the action that matters—calls, leads, bookings, sales or store visits.
Intent + discovery
Google captures active demand while Meta helps create and re-engage it across Facebook and Instagram.
Useful tracking
We define and connect meaningful conversion events before optimisation decisions depend on them.
Continuous testing
Audiences, messages, creative and landing-page ideas are tested against real campaign signals.
Clear human support
A local team explains what changed, what the numbers mean and what we recommend next.
Simple, transparent paid-media pricing
Choose your channels.
Know where every rand goes.
Your strategy and budget are tailored after a free discovery session. The fee structure stays clear across Google and Meta campaigns.
How it worksCapture demand
Google Search Ads
Reach people actively searching for the products or services your business offers.
What’s included
- Campaign and account structure
- Keyword and search-intent research
- Responsive search ad copy
- Conversion tracking setup
- Tags & Search Console connection
- Negative keyword management
- Budget and bid optimisation
- Landing-page recommendations
- Monthly performance reporting
Create demand
Facebook & Instagram Ads
Build awareness, enquiries and sales with focused campaigns across Meta placements.
What’s included
- Audience and offer planning
- Facebook and Instagram campaigns
- Ad copy and creative direction
- Placement and budget setup
- Pixel and event tracking support
- Remarketing audience setup
- Creative testing plan
- Monthly performance reporting
Connect the journey
Performance Mix
Coordinate Google and Meta so search intent, discovery and remarketing work together.
What’s included
- Google and Meta campaign management
- Cross-channel budget planning
- Search, social and remarketing
- Shared conversion measurement
- Creative and message testing
- Landing-page conversion review
- Weekly optimisation checks
- Clear monthly insights call
- Priority campaign support
First month for one new campaign = platform ad spend + 25% management fee + R900 setup. Following active months = platform ad spend + 25% management fee.
Google or Meta charges the media budget directly to your company payment method. Separate creative production, landing pages and third-party tools are quoted only when needed.
How campaign management works
Discover, plan, launch.
Then improve.
Every campaign starts with a free discovery session. From there, the strategy, budget and channel mix are shaped around the opportunity—not a generic media package.
Campaign path
From first conversation to better monthly decisions.
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01Free
Discovery
We learn your brand, offer, audience, sales process and the result the campaign needs to create.
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02Tailored
Strategy Keywords
We recommend Google, Meta or a mix, with a practical budget and ad-spend allocation.
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03Build
Setup & launch
We create the campaign, audiences or keywords, assets, tags and conversion tracking, then verify the launch.
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04Ongoing
Optimise & report
We monitor performance, refine the campaign and provide a clear monthly report with practical next steps.
Routine active-campaign changes are included. A new R900 setup fee applies only when a completely different campaign is launched.
What stays clear throughout the campaign
Google or Meta charges your company payment method, so you see the real spend and receive the platform invoice.
Your business retains access to the advertising account, platform spend and campaign performance data.
Monitoring, optimisation, budget control, routine changes and monthly reporting are covered by the 25% fee.
Tracking, tags and agreed conversion actions are included in setup. Separate creative or landing-page work is quoted first.
Start with a free discovery call. Need regular, unpaid Facebook and Instagram content too? View Branding & Marketing.
Campaign directions
Match the campaign
to the objective.
Google and Meta can support different stages of the customer journey. We recommend the most useful starting point after discovery.
Frequently Asked Questions
Paid ads,
explained clearly.
Still deciding where to advertise? We will help you choose a sensible starting point without pushing unnecessary channels.
Ask us anythingWhat is the difference between Google Ads and Meta Ads?
Google Search Ads are strongest when people are already looking for a solution. Meta Ads reach and re-engage people across Facebook and Instagram based on audiences, interests and behaviour. Many campaigns use both at different points in the journey.
What advertising budget do I need?
The right budget depends on search demand, competition, location, audience size and the value of a lead or sale. We recommend a practical starting budget after discovery.
Can I see the account and the actual ad spend?
Yes. Campaigns should run in client-owned accounts with your company payment method billed directly by Google or Meta. You retain access and can see platform spend and performance data.
When is the R900 setup fee charged again?
Only when a completely different campaign is launched. Routine ad changes, refinements and optimisation within an active campaign are covered by the monthly management fee.
Can I stop the campaign?
Yes. Paid Google and Meta Ads management is cancel-anytime, subject to settling amounts already incurred or agreed. The six-month minimum applies to organic social management, not paid media.
Can results be guaranteed?
No. Results depend on the offer, market, website, budget, competition, creative, tracking quality and sales follow-up. We commit to careful setup, active optimisation, transparent measurement and practical recommendations.