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To improve your website traffic can be quite difficult but when you know the basics it becomes easier. From understanding your audience to knowing where to and how to promote your website there’s loads of ways to improve your website’s traffic.
8 types of Website traffic:
- Direct- traffic to a domain from URLs entered in the search bar, saved bookmarks, or links form outside the browser.
- Referral– traffic to a domain from a hyperlink on another domain
- Organic search– traffic to a domain directly from a natural result on a SERP from a search engine such as google
- Paid search– traffic to a domain driven by text, local or any other kind of paid advertisement on a SERP from a search engine like google
- Organic social– traffic to a domain form links on social media websites like Facebook, WhatsApp, YouTube.
- Paid social– traffic to a domain from paid advertisements on social media websites like Facebook.
- Email– traffic domain via email services such as Gmail or domains with corporate email addresses
- Display ads– traffic driven to a domain through a display or video ad supported by an advertising platform.
Brand Identity To Improve Website Traffic
To improve website traffic, your brand plays a big part. Making your brand different and stand out from the others will help massively. Generating more engagement and the recognition you would keep as well, like McDonalds and KFC you can tell the difference between the two and you can remember them very well. This plays a good part in improving website Traffic.
Keywords To Help Improve Website Traffic
Optimize your content with keywords to improve website traffic. This is all part of improving your SEO. Knowing what search terms are used will help you draw more visitors to you and your brand.
Google search Console
Google search console is a free tool you can use to see how often websites appear in the search results. This also allows you to see which search terms drive the most visitors and how many people click on your site in the search results.
Keep improving
Make your website findable, keep adding to your website content and optimize your visuals. Every little thing you can do will help.
Local search reputation
Local search rankings enable your website to be found when someone searches for you in your local arear. This will improve your website traffic by increasing your local search reputation. You can gain local business from those in the neighbouring areas, drawing more traffic to your website locally. This builds up your overall traffic and will help you on the worlds ranking list.
Emails
By having a newsletter or promotional emails this will then help push out your website to other people and also to the people who have signed up to receive emails. This will also improve traffic to your website.
Email techniques
Email newsletters can provide useful information and promotions like sales or events. This can then guide the audience to your website and check out the deals or news. This is a good way to drive sales to people who are already familiar with your brand. Promotional emails can be for sales and events too. These can help you showcase new products or services and/or videos you have posted.
Social media
Engage your audience with social media. This is a great way to promote your website and to gain traffic towards your website. You can promote events or sales with emails and have links going to your website.
Social media websites to use:
Evergreen Topics
News and trending topics can give you a boost in traffic but sometimes it’s not worth the time or effort if it has got nothing to do with your brand. Create content based around topics that will always be of interest to your audience. These evergreen posts will accumulate traffic and links over time. A funny but interesting way to keep people engaged is by creating a “meme” that works both with trending topics and your services.
Irresistible headlines
Headlines is an important part of your content. Studies have shown that effective blog headlines improve website traffic. You want the readers to choose your post. To do that, is to create a good headline. This can be with anything you do on your website, promote it as well and try to gain as much traffic as possible.
Videos Will Help Improve Website Traffic
Text based content is good but video content can attract more visitors and keep them engaged. This can help improve website traffic.
Videos to improve website traffic
Embed videos into blog posts then they can appear in video search results. You can create YouTube videos and do YouTube SEO to rank higher. This can bring more traffic to your website with links in the description of the video or you could include the website in the video as well. You could also add call to action buttons directly in your video that sends people to your website.
Overview
Overall, there are many ways to improve traffic to your website. There are so many to choose from or even do them all as they all will help. The key thing is to be consistent and keep posting content to gain higher chance for people to see your content. We at WebFast can manage your website and keep it up to date to make sure its fresh and has relevant content for you. Get in touch today, contact us and get a free quote. We are here to help.
