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Focus on building your brand on Social Channels
In this article we will guide you and show you tips for all South African Businesses on how to grow your social Firstly, decide what marketing channels you’ll be using: Facebook, Instagram? Set them up. Have an engaging story to tell—one with real people, not just ‘corporate-speak. and stock photos’ The majority of consumers (73%) want brands to be more personable on social media and 40% say they want a direct relationship with a brand. After you set up these channels, make sure your social media manager is trustworthy, efficient, and effectively managing your content calendar.
Remember to have fun with it!
The only thing worse than boring social media posts is overly promotional ones. Keep your Instagram and Facebook accounts fun and informative to your brand, but also engage with your followers. Don’t be afraid to get creative! This will help keep people interested in your posts, which could lead to more interactions and conversions. Keeping it informative will also keep people coming back to see what else you must share with them. People like feeling as if they have learned something from a post or comment!
Be Authentic and Consistent
With social media, authenticity and consistency are everything. As with any marketing campaign, there are a few tried and true strategies that can help you get more followers. Be authentic and consistent: Make it clear why your posts will be valuable to your followers. Don’t use copied photos or posts from your competitor; instead, find original content (or photos) that represent your brand well and speak to your audience’s interests. Think carefully about timing; post when people will be most likely interested in what you have to say. And engage with other users regularly—not only will they be more likely to return and check out your page again, but they’ll see that other people value what you have on offer. These factors should help you gain new followers who care about what’s on your page!
Also being consistent in your Social Media Marketing will help you grow and get more engagement. Try and post up to at least 3 times a week.
Use Hashtags and Keywords
Hashtags and keywords help social media platforms understand what your content is all about. Hashtags are a great way to join conversations and connect with influencers, plus hashtags provide more opportunities for people searching Instagram or Facebook to find your account. There’s no hard-and-fast rule on how many hashtags you should use in each post but try to keep it under 10 per Instagram post and 5 per Facebook post.
For example, if you’re posting a photo of yourself at an event you attended last week, you might use #SouthAfrica #Johannesburg #Joburg #Business as your hashtags so that people can easily find photos from that event.
Track your Social Media Insights
Most social media platforms offer free tools to help businesses track their online marketing. For example, Facebook Insights helps business owners evaluate performance and adjust to improve their presence on Facebook. Similarly, Twitter analytics gives real-time information on how your followers engage with your content. These insights can be used to optimize content and post strategy. Facebook and Instagram are now basically linked in the new meta of Facebook making it easy to do Marketing South Africa.
Reach out to others, collaborate and create relationships
Building relationships is another great way to get a big following. Collaborate with other businesses or influencers and get them to share your page; it’ll also help with your overall credibility and will make you look like a professional social media manager. This strategy is much more expensive but can quickly bring in traffic and sales.
Measure the success of each campaign and run ads
Start by creating an ads manager account, so you can advertise your page to grow your following and audience. Create Facebook and Instagram ads targeted at potential customers. Monitor your ads’ performance: How are you targeting people? How much have you spent and what results have you gotten? Are your images working? How about your calls-to-action? Are people sharing them or liking them on Facebook and Instagram? Run a few different versions of each ad, test them out and see which work best and which brings you the best results.
Take time off and give it time
Remember that growing your social media is not instant, so give it some time. The best thing you can do for your social accounts is post consistently and engage with your fans/followers. People will naturally get curious about who you are and follow you over time!
Social Media Marketing is also a lot of work if you dont have time get a marketing agency to help you. Web Fast Tech offers Social Media Marketing packages, they run your account and take care of all the posts, engagements and any enquiries for your business and they will grow your following organically and also offer paid ads and growth. Get a free quote from them.
